Even as the economy puffs along on its rocky road to recovery, consumers just aren’t frequenting restaurants for deals like they once did. It’s not that diners aren’t looking for a bargain. It’s that some of the most frequently used deals — combo meals and value menus — apparently are not as appealing as they once were. However, one deal type that continues to be attractive to tight-fisted consumers is coupons. According to market research firm The ...
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Contact: Desiree Torres Desiree.Torres@penton.com