Couponing can drive traffic
(Continued from page 1) Many operators already are finding that strategic couponing can drive traffic and increase trial without impacting margins or devaluing the brand. Lenny’s Sub Shop, a 150-unit chain based in Memphis, Tenn., has been focused on direct-mail coupons sent to local businesses for the last year. The deals range from buy-one-get-one-free subs to free chips and a drink with the purchase of a regular sub. So far the business-to-business coupons have performed ...
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