Mintel study examines consumer perceptions of independent versus chain restaurant operators
Independent restaurant operators may face a tough road these days, but they may have one advantage over chain restaurants: many consumers prefer them. According to a report from market research firm Mintel Group, 43 percent of American consumers who have visited an independent restaurant in the past month said they make a point of seeking them out over chains. Independents, however, could do a better job of offering promotions and limited-time offers to compete with chains, Mintel said. ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!