Barry Westrum, Dairy Queen executive vice president of marketing.
Dairy Queen is looking forward to spring and summer — the peak of its sales season — with a new lunch value menu, smoothies and an updated marketing campaign. “Winter will end soon, contrary to reports,” Barry Westrum, Dairy Queen executive vice president of marketing, told Nation’s Restaurant News. The Minneapolis-based quick-service chain, which has about 4,600 North American units and is a division of Berkshire Hathaway Inc., will introduce the 5 Buck ...
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Contact: Desiree Torres Desiree.Torres@penton.com