(Continued from page 1) Are you worried about Orange Julius smoothies cutting into the Blizzard’s sales mix, or are the smoothies meant to drive incremental business? As we talked to our consumers about the smoothie category, we found that they did not consider our competitors’ smoothies to have the quality and flavor variety they’d like. We knew we had a much better competitive offering. The Orange Julius brand has been blending real fruit in beverages all the way ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.


Attention Print Subscribers:  While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!

Questions about your account or how to access content? 

Contact: Desiree Torres Desiree.Torres@penton.com 

Already registered? here.