Barry Westrum, Dairy Queen executive vice president of marketing.
Balancing Blizzards and smoothies
(Continued from page 1) Are you worried about Orange Julius smoothies cutting into the Blizzard’s sales mix, or are the smoothies meant to drive incremental business? As we talked to our consumers about the smoothie category, we found that they did not consider our competitors’ smoothies to have the quality and flavor variety they’d like. We knew we had a much better competitive offering. The Orange Julius brand has been blending real fruit in beverages all the way ...
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