International Dairy Queen Inc. has opened its 500th Dairy Queen restaurant in China, and plans to maintain its accelerated growth in that country in 2012 by adding more than 100 new locations this year. Since the first Dairy Queen opened in Beijing in 1991, China has been the frozen-treat chain’s largest international market. The 500th location, which opened in the Hu Dong financial district in Shanghai, is one of more than 350 Dairy Queen units operated by franchisee Shanghai ...
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Contact: Desiree Torres Desiree.Torres@penton.com