Correcting marketing missteps
(Continued from page 1) Another challenge Darden faces is attempting to balance the needs of different customers, not only those who are mainly motivated by affordability. While less-affluent customers are clamoring for better deals, wealthier customers are demanding more high-end choices on causal dining menus. And they’re willing to pay a premium for them, he said. As such, Madsen said, it will be important for Darden to try and meet different customer needs and aggressively ...
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