(Continued from page 1) During the fourth quarter at IHOP, domestic systemwide same-store sales dropped 2.6 percent, reflecting a decline in traffic and a lower guest check average. “We are clearly not satisfied with the results and we’re working harder to drive both sales and traffic,” Stewart said. The turnaround at IHOP, however, will take time, she argued. She expressed optimism that new, “bolder” advertising efforts planned this year — like ...
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