Paying at margins for discounts
(Continued from page 1) The franchisees’ outlook for slightly positive same-store sales follows a difficult seven-month period for McDonald’s domestic comparable sales. Domestic same-store sales fell 3.3 percent in February — though they would have been flat if not for a calendar shift, McDonald’s said — while lapping an 11.1-percent increase from a year earlier, which was the brand’s most difficult comparison from an unseasonably warm winter of ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!