As 2012 comes to a close, one particular menu items stands out among the many introduced by chain restaurants during the year: Taco Bell's Doritos Locos Taco. That one item has been proclaimed the most successful product launch in Taco Bell’s 50-year history. MULTIMEDIA Watch Doritos Locos Tacos ad RELATED • Taco Bell taps into demand for snacks with new desserts, nachos • Taco Bell looks to expand Cantina Bell menu • More food and beverage ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!