Earl of Sandwich president and chief executive Steve Heeley has focused on improving and expanding the fast-casual sandwich concept since he took the position last year. “I was brought on board to really help engineer the growth strategy,” Heeley said. “I’ve been spending my time really engineering the brand so that we can go into multiple markets and appeal to the consumer.” The chain opened seven restaurants in 2012 and is introducing new, buzz-worthy ...
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Contact: Desiree Torres Desiree.Torres@penton.com