Customer engagement, ramping up growth
(Continued from page 1) You offered salads and wraps in the past. What makes these new items different? We had an offering of salads and wraps. They were good, but they were what I’d call fairly typical. We did some consumer research and a bunch of product development. We asked: What are consumers looking at today in these product lines? Today’s consumer is much more adventurous. They want bold and unique flavors. Our best-selling salad is a Berry, Chicken and Almond ...
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Contact: Desiree Torres Desiree.Torres@penton.com