Following up on a third-quarter study of Facebook engagement for the restaurant industry, social-media software and consulting firm Expion identified The Cheesecake Factory, Taco Bell and Texas Roadhouse as among foodservice’s most consistent promoters on Facebook. Mike Heffring, chief strategy officer of Raleigh, N.C.-based Expion, said those brands showed a better understanding of “smart social” practices, favoring quality over quantity in their posting and typically ...
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