(Continued from page 1) A few chains like Red Mango, Chick-fil-A and Red Lobster proved to be less consistent, for different reasons. While Red Mango’s quotient of 1.48, driven by a standard deviation of 4,635 fan actions over 3,127 average fan actions per post, indicates that the frozen-yogurt brand is not as efficient as other chains on Facebook, Heffring argued that this high of a quotient is not particularly bad for a young, emerging brand. Often, these fresh-faced companies ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

 

Attention Print Subscribers:  While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!

Already registered? here.