(Continued from page 1) A few chains like Red Mango, Chick-fil-A and Red Lobster proved to be less consistent, for different reasons. While Red Mango’s quotient of 1.48, driven by a standard deviation of 4,635 fan actions over 3,127 average fan actions per post, indicates that the frozen-yogurt brand is not as efficient as other chains on Facebook, Heffring argued that this high of a quotient is not particularly bad for a young, emerging brand. Often, these fresh-faced companies ...

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