A symbiotic relationship
(Continued from page 1) Just as franchisees hope the BBQ Shack would complement their existing locations of the casual-dining Famous Dave’s, the franchisor also plans for the fast-casual variant to help grow sales and awareness for the legacy brand. “The biggest thing is that the Shack enables us to get deeper penetration and brand awareness and customer sampling in a market where heretofore we couldn’t,” Gilbert said. “We may be able to do multiple ...
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