Wahlburgers, the better burger brainchild of entertainers Donnie and Mark Wahlberg and their chef brother Paul, has hired a former Panera Bread official as chief executive, with the mission of refining and expanding the concept. Rick Vanzura was Panera’s executive vice president and co-chief operating officer until he left the company last December. Shortly thereafter he began consulting with the Wahlbergs, who then hired him to head up their concept: a flex-casual burger ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.


Attention Print Subscribers:  While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!

Questions about your account or how to access content? 

Contact: Desiree Torres Desiree.Torres@penton.com 

Already registered? here.