Comps rise as chain’s focus on quality resonates with customers
Sonic Corp. said its systemwide same-store sales trended positive in March and April, leading analysts to speculate on possible menu drivers, like the chain’s new hot dogs, and investors to drive the stock up 12.8 percent Friday. Oklahoma City-based Sonic operates or franchises more than 3,500 drive-in quick-service restaurants that use carhops. It has struggled quarter after quarter with weak sales for about two years, as devastated economies in the chain’s core markets of Texas ...
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Contact: Desiree Torres Desiree.Torres@penton.com