Restaurant operators are continuing to look for ways to tap into the wallets and loyalty of the Millennial generation. Entertainment brands MTV and VH1 are providing insight into the growing demographic market with extensive research on the estimated 80 million U.S. citizens born between 1980 and 2000. Danniele Meglen, director of ad sales research for the music group of Viacom Media Networks, parent to the MTV and VH1 networks, said the best way to successfully capture the ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.


Attention Print Subscribers:  While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!

Questions about your account or how to access content? 

Contact: Desiree Torres 

Already registered? here.