Danniele Meglen, director of ad sales research for the music group of Viacom Media Networks.
Committed to driving change
(Continued from page 1) Where do customized foods fit in, such as at Chipotle and other brands? The ability to customize things and make things feel personal is important. Are Millennials driven by value promotions and deals? The deal is a given. The parents were more driven by the deal. For the Millennials in retail, the deal is expected. And the experience is what takes it to the next level. The messaging of sale pricing is expected. Will they pay more for an ...
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