A look at menu and marketing strategies aimed at making chains more family friendly
As parents spend more time with their children during the summer, restaurants have the chance to help families grab dinner during vacation or celebrate a Little League victory, but recent trends show that eateries could capitalize on the opportunities if they respond to kids’ and parents’ evolving needs. “Kids are different today than they were a decade ago,” said Bonnie Riggs, restaurant analyst for consumer market research firm The NPD Group, in a May report. ...
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