Driving traffic at Qdoba
(Continued from page 1) This week Qdoba is rolling out a new brown rice option, spiced with garlic, chiles, roasted tomatoes and onions, Lang said. Later this year, the company is also planning to launch a new marketing campaign in the second half of the year for Qdoba that will focus on the chain’s differentiated menu and craveable food, mostly on radio and through digital/social media. “One of our key priorities for 2013 is to drive traffic at Qdoba, and we believe our ...
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