Toys are removed from kids’ meals, apple bites added
Jack in the Box has pulled the toys from its kids’ meals and added new options for children while rolling out new menu boards that executives said are easier to navigate and highlight higher-margin items. The San Diego-based Jack in the Box Inc., parent to the 2,200-unit chain, said its decision to stop offering toys with kids’ meals did not come from outside pressure. Activist groups have become more vocal across the U.S., advocating their belief that the marketing of fast-food ...
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Contact: Desiree Torres Desiree.Torres@penton.com