One of the restaurant industry’s most effective value promotions, which started during the throes of the recent recession, has become a mainstay menu offer at Maggiano’s Little Italy. As restaurants continue to wrestle with ways to offer value to their guests, the division of Dallas-based Brinker International Inc. is celebrating the success of its twist on the two-for-one offer. Since starting as a promotion in May 2009, about six million Classic Pastas have gone home with ...
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Contact: Desiree Torres Desiree.Torres@penton.com