One of the restaurant industry’s most effective value promotions, which started during the throes of the recent recession, has become a mainstay menu offer at Maggiano’s Little Italy. As restaurants continue to wrestle with ways to offer value to their guests, the division of Dallas-based Brinker International Inc. is celebrating the success of its twist on the two-for-one offer. Since starting as a promotion in May 2009, about six million Classic Pastas have gone home with ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

 

Attention Print Subscribers:  While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
 

Questions about your account or how to access content? 

Contact: Brian Galletta (813) 627-6722 Brian.galletta@penton.com or Desiree Torres (813)-627-6792 Desiree.Torres@penton.com

Already registered? here.