(Continued from page 1) In the United States, McDonald’s adjusted its marketing in the fourth quarter to de-emphasize the Extra Value Menu and shift that focus back to the Dollar Menu. “We needed to re-establish value … and we did that in 2012,” Thompson said. “As we move into 2013, we need to take it to the next level with our menu and secure more customers, but we need to make sure we don’t price ourselves outside people’s ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

 

Attention Print Subscribers:  While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
 

Questions about your account or how to access content? 

Contact: Brian Galletta (813) 627-6722 Brian.galletta@penton.com or Desiree Torres (813)-627-6792 Desiree.Torres@penton.com

Already registered? here.