Economic pressures battered sales and unit-level profits for McDonald’s Corp. in the first quarter, but executives said the company would keep aiming to drive traffic and market share in 2013. In an earnings call, chief financial officer Pete Bensen responded to repeated questions about McDonald’s restaurant-level margins, which decreased 1.4 percent during the quarter to 16.2 percent. He said driving top-line sales would be key to driving margin ...

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