Not all discounting
(Continued from page 1) Chief executive Don Thompson expressed optimism that the company’s menu plans were appropriate for driving traffic and eventually a return to unit-level profit growth in the United States, Europe and APMEA. Thompson stressed that the mix of sales derived from the Dollar Menu and other value platforms is still in a range between 10 percent and 15 percent, and that there has not been a significant spike in the percentage recently, though some franchisees ...
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