The company shifts focus as low consumer confidence and sluggish economy persist
McDonald’s Corp. will respond to the company’s decline in profit in the second quarter with increased marketing around value, company officials said in a call with analysts on Monday. RELATED • McDonald's aims for transparency in new videos featuring food • Analyst: Tough year ahead for new McDonald's CEO • More restaurant industry marketing news McDonald’s has managed its business through sluggish economies in its largest markets before, said new chief ...
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Contact: Desiree Torres Desiree.Torres@penton.com