(Continued from page 1) Best New Menu Item: Doritos Locos Tacos from Taco Bell, Irvine, Calif. These taco-shaped nacho cheese Doritos stuffed with Taco Bell filling were introduced across this Yum! Brands subsidiary’s 5,670 units on March 8, 2012. One hundred million Doritos Locos Tacos were sold in the first 10 weeks of the release, resulting in a same-store sales increase of 13 percent — making it the most successful product launch in the chain’s 50-year ...
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Contact: Desiree Torres Desiree.Torres@penton.com