Joe’s Crab Shack is steering a new course with an updated brand positioning that focuses on the food, culture and lifestyle of the Gulf Coast region. The 130-unit casual-dining division of Houston-based Ignite Restaurant Group Inc. this month debuted new menu items and an advertising push that magnifies its new “Third Coast” positioning. VIDEOS Watch Joe's "100% Shore" ad Watch Joe's Spicy Citrus Steampot ad RELATED • ...

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