(Continued from page 1) How does the advertising dovetail with that? We are just making sure the brand has the right voice to go along with all the food innovation. Does this change where you get menu ideas? We’ve always gone to places like Charleston [S.C.] or a place where they are steaming oysters out in some random marsh. It’s the kind of places where you get bug spray with your tray of oysters. That’s a true story. I actually stabbed myself in the hand with ...

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