(Continued from page 1) Noodles has traditionally relied on word-of-mouth and grassroots marketing, and that emphasis will likely continue, Fogarty said. The tests in the three markets are more to learn what works best in terms of possible media mix, he said. Over the past several months, Noodles has been making changes to better convey its menu variety and cooked-to-order options. The chain is known for its pasta dishes — from spaghetti and meatballs and Indonesian peanut ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

 

Attention Print Subscribers:  While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
 

Questions about your account or how to access content? 

Contact: Brian Galletta (813) 627-6722 Brian.galletta@penton.com or Desiree Torres (813)-627-6792 Desiree.Torres@penton.com

Already registered? here.