Fresh To Order
This eight-unit concept, based in Alpharetta, Ga., was founded in 2006 and has plans to add three to four more stores by year’s end.
“Incredible food, service and an unparalleled dining environment in under 10 minutes for around $10” is how Pierre Panos, founder and president, describes the concept.
A veteran fine-dining restaurateur, Panos says Fresh to Order has created an entirely new niche that he calls “fast-fine.” He added, “Fine dining shouldn’t leave you broke, and that’s our promise, offering fine-dining-quality food made from fresh ingredients at fast-casual prices.”
Rising revenues are evidence of Fresh To Order’s growing appeal. Stores average $1.7 million annually with year-over-year comparable sales growth of 10 percent.