New initiatives, new CFO
Continued from page 1 “We have a number of initiatives out there to leverage the customer experience and drive competitive advantage,” Shaich said. “It begins with some very exciting food initiatives this year. It follows with a range of marketing initiatives, including loyalty. And it gets intensified around our efforts at catering.” The Panera loyalty program now has 13 million members and has aspects that “allow us to market to you in a very ...
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