Pei Wei Asian Diner has lit the fire under its websites and other digital platforms to create social media sizzle around its Oct. 8 debut of Sriracha Chicken. RELATED • P.F. Chang’s debuts Pei Wei Asian Market • P.F. Chang’s Federico named 2012 Norman Award winner • Visit NRN.com's social media resource Using video and photographs on its special Sriracha Chicken website and backing that up with social media and in-store digital menu board ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?
Contact: Desiree Torres Desiree.Torres@penton.com