Quicker fast-casual concept Pei Wei Asian Market borrows from both quick-service and fast-casual restaurant models
P.F. Chang’s China Bistro Inc. plans to open an even more limited-service and pared-down-menu version of its fast-casual Pei Wei Asian Diner in Phoenix next April, executives said Friday. Called Pei Wei Asian Market, the new test restaurant will take over an existing Diner unit in Phoenix, said K.C. Moylan, president of the 173-unit Asian Diner division. The division is also looking for three to five additional locations around the country. The Asian Market, as described by Moylan, ...
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Contact: Desiree Torres Desiree.Torres@penton.com