When Armando Christian Perez, the musical artist better known by his stage name Pitbull, bought an equity position in the Miami Subs chain in July, the deal was choreographed like a concert in social media. VIDEO The new Miami Subs Grill RELATED • Chili's touts lunch menu in new videos • KFC partners with Comedy Central on new web series, contest • More restaurant industry marketing news In June, the 38-unit, Miami-based chain and Pitbull both started using their Facebook ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

 

Attention Print Subscribers:  While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
 

Questions about your account or how to access content? 

Contact: Brian Galletta (813) 627-6722 Brian.galletta@penton.com or Desiree Torres (813)-627-6792 Desiree.Torres@penton.com

Already registered? here.