When Armando Christian Perez, the musical artist better known by his stage name Pitbull, bought an equity position in the Miami Subs chain in July, the deal was choreographed like a concert in social media. VIDEO The new Miami Subs Grill RELATED • Chili's touts lunch menu in new videos • KFC partners with Comedy Central on new web series, contest • More restaurant industry marketing news In June, the 38-unit, Miami-based chain and Pitbull both started using their Facebook ...
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Contact: Desiree Torres Desiree.Torres@penton.com