Pizza Patrón, the Dallas-based chain focused on serving the Hispanic consumer, has come to expect generating a large public reaction with its Spanish-language promotions — along with major lifts in sales and traffic — and its latest offer, “Pizza Por Favor,” was no different. The June 5 promotion offered a free large pepperoni pizza to any customer who ordered in Spanish. Pizza Patrón gave away 80,000 pizzas during the one-day promotion, including 50,000 ...

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