Pollo Tropical, the subsidiary of Fiesta Restaurant Group, has named Danny Meisenheimer to the newly created position of chief brand officer, the company said Monday.
Meisenheimer will oversee marketing, communications, research and development for the 122-unit, Miami-based chain. He was most recently president of San Antonio-based Souper Salad. Prior to that, he led marketing efforts at Pizza Inn Inc. of The Colony, Texas, and worked with Furr’s Restaurant Group, which is based in Plano, Texas.
Meisenheimer will report to Jim Tunnessen, Pollo Tropical’s chief operating officer.
“We have enjoyed 11 consecutive quarters of enviable positive comparable store sales gains," Tunnessen said. "We must now ready our system for future new market and new franchise expansion. Bringing someone of Danny’s caliber, with senior-level operations and marketing experience, will help us meet that challenge.”
Pollo Tropical owns and operates about 90 locations in Florida and Georgia and has 32 franchised units in the Bahamas, Costa Rica, Ecuador, Honduras, Puerto Rico, Trinidad and Venezuela.
Pollo Tropical’s parent company, Fiesta Restaurant Group Inc., also owns the Taco Cabana brand and is a wholly owned subsidiary of Carrols Restaurant Group Inc. of Syracuse, N.Y.