Building brand visibility
Continued from page 1 In an emailed response to questions about the decision, Quiznos officials said funding that supported the rebate program will be redirected to “programs that will directly impact systemwide growth and profitability, including a significant contribution to the national advertising fund, increased field support and a new point-of-sale system.” The company did not reveal the amount of the commitment to the ad fund, but said the investment will support ...
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Contact: Desiree Torres Desiree.Torres@penton.com