Red Lobster has launched its first national Spanish-language advertising campaign in an effort to attract the expanding segment of Hispanic consumers. The advertising campaign aims to more effectively communicate with the growing Spanish-speaking population in the United States, said Stewart Marquina, director of marketing at Orlando, Fla.-based Red Lobster. RELATED • Darden details seafood sustainability efforts • Red Lobster names Chip Wade EVP of ...
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Contact: Desiree Torres Desiree.Torres@penton.com