Chuck E. Cheese’s updated namesake mascot gained a new look and a guitar when he made his July debut, but a new “E-Score Character” report from E-Poll Market Research found that he lost some appeal with children and their parents. E-Poll’s proprietary E-Score Character service ranks thousands of brand characters on 37 different personality attributes by surveying hundreds of children and their parents each month. The latest figures indicated that the new Chuck E. ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?
Contact: Desiree Torres Desiree.Torres@penton.com