Playing to strengths
(Continued from page 1) Failure to make inroads with mothers is not as big a concern as a drop in appeal with kids, Philpott said, because parents tend to go to whichever restaurants their children enjoy anyway. Campaigns for healthful pizzas or competitive price points resonate more with parents, of course, but the kids care more about the fun, he said. “It’s always a tough job to market to parents and kids simultaneously, because they have different needs,” ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?