Playing to strengths
(Continued from page 1) Failure to make inroads with mothers is not as big a concern as a drop in appeal with kids, Philpott said, because parents tend to go to whichever restaurants their children enjoy anyway. Campaigns for healthful pizzas or competitive price points resonate more with parents, of course, but the kids care more about the fun, he said. “It’s always a tough job to market to parents and kids simultaneously, because they have different needs,” ...
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Contact: Desiree Torres Desiree.Torres@penton.com