Making daily deals work
(Continued from page 1) Wu, Kimes and Dholakia also surveyed the restaurateurs about their views of deal users and then compared the findings with earlier research involving consumers who use deals. They said that while the surveys were not matched, as they were done at different times with different samples, their comparison still can provide insight into whether restaurateurs understand daily deal users well enough to create and manage such promotions as effectively as possible. The ...
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Contact: Desiree Torres Desiree.Torres@penton.com