Bolstering brand equity, innovation
Continued from page 1 Madison Heights, Mich.-based Hungry Howie’s also kept its longtime brand equity in mind when formulating this year’s promotion to celebrate its 40th anniversary. The chain of more than 500 locations has differentiated itself for decades with its flavored pizza crusts, vice president of strategic marketing Rob Elliott said, and this year will expand upon that advantage with one of 12 new flavored crusts offered each month this year. January’s ...
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Contact: Desiree Torres Desiree.Torres@penton.com