While McDonald’s holds the most prominent spot as an official sponsor, other chains are leveraging consumer interest in the games
Just as there can be only one gold medalist in every Olympic event, there can be just one official restaurant sponsor of the Olympics. Yet many brands other than McDonald’s, which is officially sponsoring its ninth consecutive Olympic Games, can leverage the competition’s excitement. RELATED • McDonald's to stress value in marketing strategy • Burger King tests mobile payment app • More restaurant industry marketing news Tim Nelson, president of Chicago-based ...
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