While McDonald’s holds the most prominent spot as an official sponsor, other chains are leveraging consumer interest in the games
Just as there can be only one gold medalist in every Olympic event, there can be just one official restaurant sponsor of the Olympics. Yet many brands other than McDonald’s, which is officially sponsoring its ninth consecutive Olympic Games, can leverage the competition’s excitement. RELATED • McDonald's to stress value in marketing strategy • Burger King tests mobile payment app • More restaurant industry marketing news Tim Nelson, president of Chicago-based ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?