Incentives become the norm
Continued from page 1 Almost without exception this season, restaurant chains — from high-end independents to quick service — are promoting gift card sales through the end of the year with limited-time incentives or kick-back offers of free food, bonus cards or merchandise for the gift card buyer. Chef/owner Joe Miller’s independent Joe’s Restaurant in the hip Venice, Calif., neighborhood of Abbot Kinney, for example, is offering a $25 bonus card for every ...
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