Panera CMO says ad agency didn't fire company (Advertising Age) Panera Bread Co. chief marketing officer Michael Simon said Thursday that its creative agency Cramer-Krasselt did not quit the marketer, as the agency's leaked internal memo seemed to indicate. "Cramer-Krasselt did not fire us," he said. Rather, he said that the chain had been pushing the agency to bring the advertising to the next level over the last couple months because Panera has been tweaking its ...
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