More chains are widening their reach with original online video content
Restaurants and many other marketers are making big plans for smaller screens as part of the trend toward “branded entertainment,” in which chains produce their own original video content and distribute it online, where customers are spending more of their time. VIDEO Growing Up and Getting Out: Date - KFC RELATED • Seven tips for attracting Millennials • Subway among top movers in Restaurant Social Media Index • More restaurant industry marketing news Last ...
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