(Continued from page 1) Several operators agreed that the hit to customers’ discretionary income puts the onus on their brands to focus more intently on the guest experience far more than it necessitates changes in marketing. Brent Alvord, president of Memphis, Tenn.-based Lenny’s Sub Shop, said people probably would find their first paychecks of 2013 “eye-opening,” but that would not create a marketing opportunity for coupons or deep discounts. Guests may ...

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