Going beyond the game
Continued from page 1 Chains can leverage special promotions such to spur repeat traffic, said Darren Tristano, executive vice president of Chicago-based research firm Technomic Inc. “Brands that are doing Super Bowl promotions are trying to find the right way to get repeat business,” he said. “If you can get customers to do something twice, you likely can build a pattern.” VIDEO Grandpa goes wild - Taco Bell RELATED • Chipotle introduces ...
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